Tel: 01908 500810
Tel: 01908 500810

Bid Writer

2022-08-01 14:08:442022-08-28 Wilde Associates
Job Type Permanent
Area Stratford Upon Avon, United KingdomHomebased, United Kingdom Stratford Upon Avon United Kingdom
Sector ITLegalSales
Start Date
Job Ref LH10407

Salary: up to £60,000

The Bid Writer works as part of the Bid Support Team, to assist with business development and marketing activities. The team provides a dedicated and specialised knowledge base, with professional writing skills and benefits realisation experience. The Bid Writer will possess well-honed presentation and communications skill, in addition to subject matter expertise.

The role will encompass producing professionally written bid and proposal content that clearly articulates the company’s value proposition, interpreting and crafting responses to customer requirements e.g., Pre-Qualification Questionnaires (PQQs), Output Based Specification (OBS) documents, etc. The Bid Writer will author content, as well as review and edit content provided by colleagues. Another key component of this role involves working as part of the wider Sales Team, building early relationships with potential clients, assessing their needs, and providing written documentation.

In addition, the Bid Writer’s knowledge and expertise will also assist with the development of sales and marketing strategies. This is a networked role which requires an ability to work under pressure and to demanding deadlines. It will involve maximising the quality and impact of our sales documentation and bids, giving the company the best possible chance of success.

Bid Writer’s will develop and maintain a sound knowledge of the company’s core applications, to a level that will allow them to form tender responses confidently and persuasively, to existing and potential customers.

This role requires a person with experience, persuasive interpersonal skills, a positive attitude, and a track record of collaboration, as well as the skills listed below.

Skills required:


·         Strong written English language skills

·         Five years’ experience of professional writing

·         Ability to organise and co-ordinate areas of work for yourself

·         Ability to cope under pressure; a successful and proven track record in working to tight deadlines in a busy challenging environment

·         Excellent interpersonal, communication, and presentation skills (listening and articulation)

·         Ability to influence, organise, and plan at a senior level

·         Personable and enthusiastic

·         Attention to detail

·         Ability to create original copy and re-write other’s copy

·         Preparation and evaluation of tender responses


·         Solid career background in the NHS or private healthcare, with a thorough understanding of the operational workflows within the different departments

·         Knowledge of the NHS current market client bases, including an understanding of the Department of Health (DoH) policy drivers and national targets

·         Bid writing for Electronic Patient Records (EPR) and/or clinical departmental applications for the NHS

·         Sales experience

·         Commercial, legal, and financial skills

·         Creative problem-solving skills

·         Preparation of general presentations

·         Experience of Customer Relationship Management (CRM) and proposal automation software

·         Evidence of Continuing Professional Development (CPD) for relevant professional qualifications


·         Degree educated (ideally in English or Journalism), or a journalistic/professional writing background

·         Association of Proposal Management Professionals (APMP) qualifications are advantageous


·         Deliver completed written proposal responses and other sales-focused content to agreed deadlines, using both personal knowledge and information gained from a variety of available sources, including colleagues, a centralised knowledge base, and external sources

·         Provide company and product/service information, based on personal knowledge, information learned (e.g., via product demonstrations or consultation with colleagues), and/or information previously provided and available from the bid library

·         Provide bid copy, both as ‘final copy’ as well as ‘pre-population’ intended for Subject Matter Experts to amend

·         Review and edit internal colleagues’ input to tender responses

·         Assist the Bid Support Team Lead, Sales Lead and Bid Manager in developing a proposal structure; identifying, and articulating key win themes

·         Mange the expectations of sales personnel over the feasibility and creditability of delivering desired tender content (the art of what is possible)

·         Communicate closely with colleagues to ensure the highest possible quality bid is achieved within the deadlines. This includes liaising with various internal teams, third parties, and business partners

·         Lead storyboard sessions with Bid Management and Bid Support Team members, as well as key stakeholders (including a network of Subject Matter Experts)

·         Coach colleagues in writing best practice

·         Highlight issues and lessons learned to improve our win rate

·         Adhere to the relevant bid approval process

·         Ensure that all new proposal content is recorded in the company’s knowledge base/proposal automation tool for potential re-use

Job Title: Bid Writer
Location: Hybrid/Stratford Upon Avon
Salary: up to £60,000
Job Type: Permanent
Job Reference: LH10407


Wilde Associates is working in the capacity of an Employment Agency for this role

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